From CWR Mobility in Nijmegen, The Netherlands is CWR Mobile CRM

 

CWR Mobile CRM is based around the ability to work with Dynamics CRM and to leverage the power of Dynamics CRM with the advanced connectivity of the Windows Mobile Platform. For those companies that have a large number of field based staff, this is one of the most efficient and convenient ways in which to have access to and to capture new data. It is also allows for a reduction in the development of items such as managements reports.

 

This has the benefit of making everyone, most importantly the sales teams more effective at revenue generation. The add-on may well be complex in its nature in that it is built on top of and synchronises with, the metadata model of Dynamics CRM 4.0. The main component of the application is maintained in and integrates with a company’s Dynamics CRM 4.0 implementation.

 

Despite this it is still possible to implement within 15 to 30 minutes onto a wireless device and then have your sales force enabled with the latest data from your Dynamics CRM system. The greatest advances that are apparent with Mobile CRM are the most obvious things such as anything that can be captured by a PDA can be brought into the Dynamics CRM database to be leveraged by the mobile worker and the business.

 

Combining several features such as signature capture, GPS, an inbuilt clock and camera it is possible to record and capture the latest agreement at the time it is happening, the consequential analysis of this and similar events will bring a whole new relevance to your business and your sales force will subsequently be more efficient.

 

CWR Mobility have also been able to tackle the problem that is endemic within wireless technology that of security, whilst it is an advantage to be able to store and transfer data on a mobile device this data is no less secure than if it was not attached to a mobile device, through the use of Windows Mobile platform and SQL Server 2005 Mobile Edition it provides an encrypted database, SSL certificates, Windows authentication and integration using Active Directory. This allows for the data to be compressed and encrypted.

 

The security of the system allows the managers to be able to issue the system without having the fear of confidential information and data being lost or corrupted.

 

The system has the ability to drastically increase the productivity of your mobile workforces by allowing them to use CRM instantly and without the need to learn anything new, puts the emphasis firmly at the feet of the users to increase the amount of data that is captured and the analysis of this data can then lead to a greater ability to understand your customers.